Module 12 – Social Media

Module 12 – Social Media

In this video, I dive into the critical role social media plays in our coaching business and how it serves as our virtual shopfront. I emphasise the importance of consistency in posting and choosing the right platforms where our ideal clients spend their time, like Facebook and Instagram for my target demographic. I also discuss the types of content we should share, including personal branding, storytelling, client results, and educational tips, to engage our audience effectively. I encourage you to develop a clear content strategy and plan your posts in advance to maintain consistency. Remember, the goal is to build relationships that lead to inquiries and ultimately, conversions.