Module 11 – Personal Brand

Module 11 – Personal Brand

In this video, I discuss the importance of personal branding in coaching and how it serves as a powerful marketing strategy. I emphasise that being authentic and showing your personality on social media is crucial, as people connect with people, not just services. I share examples of how documenting my own fitness journey and lifestyle makes me relatable to clients, and I encourage you to do the same by sharing your own experiences. The key takeaway is that your personal brand is built through your actions and how you live your life, so practice what you preach. I invite you to reflect on how you can incorporate your authentic self into your marketing efforts.