Module 13/ Short/ Long Form Content

Module 12 – Short/ Long Term Content

In this video, I discuss the differences between short-form and long-form content, emphasizing the importance of choosing what resonates with your audience. Short-form content, like 30 to 90-second videos, is fast and punchy, while long-form content can range from 5 to 30 minutes, like tech talks. I encourage you to analyze your data to see what works and to understand that different content types serve different purposes—entertainment reaches a wider audience, while sales posts target existing followers. Remember, the only bad content is the content you don’t post, so keep experimenting and learning from your analytics. I urge you to embrace trial and error in your content creation journey.