Module 14 – Paid vs Organic

Module 14 – Paid vs Organic

In this video, I discuss the importance of understanding the difference between organic and paid content on social media. I've spent 10 years building my business solely through organic posts, and I believe you should master that before considering paid ads. I’ve invested £20,000 in Facebook ads over 18 months, generating £105,000 in sales, but I emphasise that having the right systems in place is crucial to handle that influx of clients. I encourage you to focus on perfecting your organic content first and ensure your business can manage the increased workload before diving into paid marketing. Remember, there are various marketing strategies beyond social media, so explore all your options.